Ironwoods Transitional


When sellers have lived in a home for a long time, it’s difficult for them to see their home as anything other than their home. Sellers are often unaware of this concept, but it is by far the most important piece of a successful staging project. Being able to depersonalize space for a potential buyer while simultaneously making it feel warm and inviting is a balancing act, particularly if the sellers are still living in the home!


In the case of this transitional home in the Ironwoods neighborhood in Chapel Hill, the sellers had already found another home so it was a perfect opportunity to make some significant updates without inconveniencing them. Once they moved out, we got to work! We painted the entire interior, refinished all the hardwood floors, changed out every light fixture in the home, added a subway tile backsplash in the kitchen, new carpet in the bedrooms, and custom vanities in all the bathrooms. Finally, we brought in tailored staging furniture and accessories to give it a comfortable, spacious look that appealed to a broad audience of buyers – without sacrificing the sentiments of the sellers!